During the process of making my own portfolio website, I decided to design my own logo.

Designing my own logo

Logo Design

June 2024

During the process of making my own portfolio website, I decided to design my own logo.

Designing my own logo

Logo Design

June 2024

Logo Brief

The moodboard

The sketches

The final design

I started by writing down what I envisioned for my logo.

I started designing on my iPad. I liked the clever idea of writing A and S as kind of mirror images of each other and so I decided to go with the one marked above. I believed this logo highlights my ability to see unique patterns and opportunities that others might miss.

Just as I started designing it in Illustrator, my computer must have been so impressed that it decided to take a break and crashed.


And so I continued on my iPad again using Procreate.

I plan to keep working on this. I will also work on doing the design justice with better presentation in the future. For now, this will do. Proud of my first attempt.


Thank you for checking this out.

Logo Designing

I have always been enticed by the idea of building a logo for someone/something. Distilling a brand's identity into a simple, memorable image, seemed to be a satisfying challenge.


Designing my own logo was an exciting experience. These few pixels would represent my identity. I strived to do justice to my creativity with my current beginner logo-making skills.

I gathered visual ideas and concepts to inspire the design process. I didn’t want a complicated design. Just something creative and simple with my initials.

2024 Avantika Sahlot